New Releases

Our most recent releases. Switch between singles and packs | packs save up to 33%.

  • Cloud Pima Oversized T-shirt

    Select options This product has multiple variants. The options may be chosen on the product page
  • Kids Cloud Pima Polo Shirt

    Select options This product has multiple variants. The options may be chosen on the product page
  • The Coastliner Jacket

    Select options This product has multiple variants. The options may be chosen on the product page
  • Kids Cloud Pima Round Neck T-shirt

    Select options This product has multiple variants. The options may be chosen on the product page

Featured Collection

Men’s Collection

View All
  • Cloud Pima Oversized T-shirt

    Select options This product has multiple variants. The options may be chosen on the product page
  • All Around Pants 3.0

    Select options This product has multiple variants. The options may be chosen on the product page
  • Nest Fleece-Lined Jacket

    Select options This product has multiple variants. The options may be chosen on the product page
  • Easy Go Shorts

    Select options This product has multiple variants. The options may be chosen on the product page

Kid’s Collection

View All
  • Kids Cloud Pima Round Neck T-shirt

    Select options This product has multiple variants. The options may be chosen on the product page
  • Kids Cloud Pima Polo Shirt

    Select options This product has multiple variants. The options may be chosen on the product page

Coming soon

Women’s collection
is on its way.

We’re crafting something comfortable, minimal, and made for her everyday life. Be the first to know when it drops.

More for less

Bundle up. Save more.

Mix colors and sizes across packs. The more you add, the more you save.

Cloud Pima Round Neck T-shirt
from 160  ·  4 colours
Single 1 Piece
160 / item
160
Cloud Pima Oversized T-shirt
from 170  ·  4 colours
Single 1 Piece
170 / item
170
Cloud Pima Polo Shirt
from 179  ·  6 colours
Single 1 Piece
179 / item
179
Nest Fleece-Lined Jacket
from 249  ·  3 colours
Single 1 Piece
249 / item
249
The Coastliner Jacket
from 379  ·  4 colours
Single 1 Piece
379 / item
379
Save more Double Pack
350 / item Save 8%
758 699
Alpine Hoodies
from 249  ·  3 colours
Single 1 Piece
249 / item
249
Active Crew Neck T-shirt
from 127  ·  10 colours
Single 1 Piece
127 / item
127
Save more Triple Pack
106 / item Save 16%
381 319
Save more Pack of 6
99 / item Save 22%
762 595
1 / 4
All Around Cargo 3.0
from 224  ·  9 colours
Single 1 Piece
224 / item
224
Save more Triple Pack
208 / item Save 7%
672 624
All Around Pants 3.0
from 204  ·  9 colours
Single 1 Piece
204 / item
204
Save more Triple Pack
190 / item Save 7%
612 569
Easy Go Shorts
from 159  ·  4 colours
Single 1 Piece
159 / item
159
All Around Cargo
from 130  ·  5 colours
Single 1 Piece
130 / item
130
Save more Pack of 4
180 / item
720
All Around Pants 2.0
from 118  ·  4 colours
Single 1 Piece
118 / item
118
1 / 3
Nest Fleece-Lined Jacket
from 249  ·  3 colours
Single 1 Piece
249 / item
249
The Coastliner Jacket
from 379  ·  4 colours
Single 1 Piece
379 / item
379
Save more Double Pack
350 / item Save 8%
758 699
Alpine Hoodies
from 249  ·  3 colours
Single 1 Piece
249 / item
249
1 / 2

Practical Plus

Shop. Earn.
Refer. Repeat

Join Practical Plus and earn rewards every time you shop. The more you share, the more you earn.

Join Practical Plus Learn More

Earn points on every order

1 AED spent = 1 point. Redeem for discounts on future purchases.

Refer a friend, earn together

You get AED 20 credit. Your friend gets 10% off their first order.

@practical.ae

Follow us on Instagram

Follow us
Follow

What OUR customers say

Loved across The UAE.

Stay in the Loop

Stay up to date with our Newest drops, exclusive offers, and early access to bundles.

Versatile, comfortable clothing for men, women & kids. Built for movement. Designed for life in the UAE.